Latest News

New Study Reveals e-Butterfly Provides Unique and Important Data

G. Loomis IMX PRO Jig and Worm Spinning Rod 7'5 Medium-Heavy Ex-FastOpportunistic data collection programs like e-Butterfly allow volunteers to report species observations from anywhere, and can quickly assemble large volumes of both historic and current data. But how valuable is the data? A G. Loomis IMX Steelhead Float Casting Rod IMX 1262-2C STFR by researchers at the University of Ottawa used eButterfly data and a comparable dataset of professionally collected observations across Canada to measure the amount of new distributional and regional species richness information that opportunistic citizen science generates. We’re pleased to learn, because of great volunteers like you, e-Butterfly provides incredible data for science and conservation!

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Take Part in the 2018 International Monarch Monitoring Blitz!

From July 28 to August 5, butterfly watchers across North America are invited to take part in the International Monarch Monitoring Blitz to help provide a valuable snapshot of Monarch population status across their late summer range. Participation is simple: find a milkweed patch and look for Monarchs, counting the number of stems you examined as well as the number of eggs, caterpillars, pupae, and adults. Then, share your observations with Mission Monarch.

G. Loomis IMX-PRO 51111-4 Short Spey Fly Rod

G. Loomis StormCast Pull Over Hoodie

Making 2018 a Big eButterfly Year

G. Loomis IMX-PRO 802S JWR Spinning Rod - Jig & WormG. Loomis Trout Panfish TSR801-2 GLX Spinning RodG. LOOMIS IMX-PRO 845C CBR 7' Mod Fast

We hear from many users who tell us how eButterfly has helped them learn more about butterflies and has made their butterflying more fun and have more purpose. We also hear from many great butterfly watchers who say that they want to submit to eButterfly more often or that they “keep meaning to get started” but have yet to “take the plunge.” Together, let’s make 2018 a big eButterfly year!  (more…)


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